JUBER ATTIAJUBERATTIA

I design products built on clarity and intention. My process starts by understanding the problem without distortion, cutting out anything unnecessary, and shaping solutions that genuinely earn their place. I think in systems, not isolated objects. Strategy, engineering logic, and aesthetics always work together in my decisions. I focus on honest materials, precise execution, and choices grounded in testing instead of assumptions. Every product I create has a clear purpose and a justified reason to exist.

At Thinks Design, THE ARC and now at Twenty Studio, I’ve pushed projects from early concept to market reality. I move quickly from 3D modeling to testable prototypes because validation always beats speculation. But I don’t wait for a final product to start shaping its story. I usually create visuals, renderings and animations at the very beginning of a project, long before anything is built. It’s how I explore the concept, define its character and give the team a clear picture of where we’re heading. This ability to visualize a final product early — through photography, video concepts, renderings or AI-generated moods — helps the idea resonate from day one and makes the development process faster and more focused. My work is driven by a simple belief: a product isn't finished when it's manufactured. It's finished when people understand it, want it, share it and use it. That's why I combine industrial design, hands-on prototyping, content creation and strategic project management. I build products that look sharp, perform well and have a strong narrative to carry them into culture.